Miley Cyrus fronts Gucci Flora Fantasy campaign. Directed and shot by artist Petra Collins, the ad showcases the American multi-platinum selling recording artist and songwriter surrounded with white poodles and soft Persian cats. Outside a home complete with a white picket fence and neatly tended flowerbeds, Miley is pictured in the garden before escaping to the beach where she’s playing her electric guitar. She is the new muse for the Gucci Flora Gorgeous Gardenia Eau de Parfum.
It’s with happiness and honor I announce I am the face of “Gucci Flora Gorgeous Gardenia Eau de Parfum. Gucci and I have felt like family for a long time in our collaborations which have always revolved around vibrant color, self-expression & unapologetic contradiction. Being tough in a soft environment or still in a chaotic moment. Flora Fantasy is being who you are. None of us are made with one ingredient. We all have different notes, some subtle and some bold. Just like Flora! – Miley Cyrus
The singer represents a generation driven by authenticity and self-expression. Scenes tinted with pastel hues create the film’s surreal spirit and draw the viewer into an anime dream, a Flora Fantasy that moves from real life to another dimension altogether. As Miley transforms into an illustrated character, we are transported into an imaginative world where nature comes alive.
Gucci Flora Gorgeous Gardenia scent is built around the Gardenia flower. Taking cues from its believed mystical power, the gorgeous White Gardenia note is blended with solar Jasmine Grandiflorum Absolute. The modern floral signature is introduced by a lively Pear Blossom accord, while a touch of Brown Sugar accord adds a delicate sweetness.
The fragrance is encased within a new, elongated bottle, made from lacquered pink glass and featuring a shiny gold cap. The packaging is decorated with a new take on the House’s distinctive Flora pattern first created by artist and illustrator Vittorio Accornero for Gucci in 1966.