GilletteLabs, the premium innovation division of Gillette partnered with Bugatti to launch a Special Edition Heated Razor. The GilletteLabs | Bugatti Special Edition Heated Razor combines the powers of two world-class innovators to make every shaving experience exceptional.
The GilletteLabs | Bugatti Special Edition Heated Razor is a combination of award-winning technology with advanced design. With the push of a button, the ultra-precise razor activates and delivers instant soothing warmth for a more comfortable shave and sensorial experience. At its debut in 2018, the razor was recognized as one of the smartest inventions of the year by Time Magazine. This completely updated version, however, takes it into another dimension.
The new Special Edition Heated Razor is finished in Bugatti Agile Bleu, once the legendary French racing color that was reinterpreted for the Chiron Pur Sport. The handle is garnished with the legendary Bugatti Macaron. The premium-grade aluminum-zinc handle defines the razor’s composition and appearance – inspired by the innovative lightweight materials of anodized aluminum and titanium molding the interior design of the Bugatti Chiron Pur Sport.
Bugatti embodies a passion for perfection, in addition to performance, revolutionary design, and unrivaled quality. GilletteLabs shares these very same values. We are therefore delighted to be working with the world’s leading company in the field of grooming. At Bugatti, we pride ourselves on providing the pinnacle of luxurious experiences in everything we do, staying true to our mantra: “If comparable, it is no longer Bugatti”. – Wiebke Stahl, Managing Director at Bugatti International
The GilletteLabs | Bugatti Special Edition Heated Razor set comprises the Heated Razor, magnetic wireless charging dock, two blades refill, co-branded custom cleaning cloth, and Smart plug.