As we begin to shift to a post-pandemic lifestyle, homebuyers and consumers are seeking residential developments that offer ease of lifestyle services such as 24/7 security, world-class amenities, and five-star management teams. Given this new demand, there is an uptick in the branded residence sector (170% growth over the last 10 years according to Savills) with some hotel brands developing standalone residences without the hotel component attached as well as luxury cars and consumer goods getting in the mix. Below, are a few branded residences worldwide that have recently launched sales and are catering to the growth and demand of the branded residence market.
The Residences at Mandarin Oriental
World-renowned brand, Mandarin Oriental currently has 17 branded residences in the pipeline to be delivered over the next five years. Of those 17, three will be standalone residences in Beverly Hills, Barcelona, and Fifth Avenue, New York. Additional locations worldwide include Boca Raton, Tel Aviv, Da Nang, London, and more. Resident owners of these prestigious addresses will have exclusive access to the unsurpassed amenities and legendary service of Mandarin Oriental including world-class amenities (think oxygen gardens, theaters, five-star spas, meditation gardens, etc.) in addition to Michelin-star dining, 24/7 concierge services, and extraordinary architecture and design.
St. Regis Cap Cana Resort & Residences
St. Regis Cap Cana is located in Punta Espada Beach. The Caribbean Sea surrounds it to the south and the site totals 16 acres and boasts 800 feet along with the Caribbean Sea. It will feature 200 hotel rooms and suites, and 68 for sale St. Regis Branded Residences, with bespoke amenities and a world-class golf course designed by Jack Nicklaus. It is currently under construction and is planned to open in 2023.
Four Seasons Hotel and Private Residences Nashville
Four Seasons Hotel and Private Residences Nashville is a five-star, full-service hotel with 236 keys, a world-class spa, an array of lavish amenities, and 143 Private Residences. The Residences will have a dedicated Four Seasons staff, exclusive entrance, private sky garden, fitness studio, owner’s lounge, multimedia room plus access to all Four Seasons Hotel amenities and services. The interior design finds an exquisite balance between space and intimacy, between coolness and warmth. High ceilings, exquisite materials in the kitchens and bathrooms, and natural, tactile surfaces truly set these Private Residences apart. Public sales launched earlier this year, with pricing starting in the high $800,000s with the Grand Penthouse priced at $25 million, the most expensive condo in the city. Move-ins are expected to begin in Q2 2022.