Luxury retailer Neiman Marcus partnered with Hypebeast, the leading online destination for contemporary fashion and streetwear, to launch the first-ever shoppable, virtual showroom featuring exclusive footwear from 11 luxury brands. The partnership resulted in an online campaign concept that provides Neiman Marcus shoppers and Hypebeast readers with access to an elevated e-commerce experience.
The virtual showroom showcases Fall’s best footwear from 11 brands: Alexander McQueen, Balenciaga, Balmain, Christian Louboutin, Dolce & Gabbana, Givenchy, Maison Margiela, Moncler, Off-White, Versace and Giuseppe Zanotti. Each designed one-of-a-kind styles exclusive to Neiman Marcus.
The digitally recreated retail floor demonstrates every shoe with accentuating lighting and compositional angles within the clean and minimal CGI environment. Customers can explore every pair with interactive navigation and shoppable annotations.
We are experiencing extraordinary growth in our luxury business overall with men’s as one of the standout categories and Neiman Marcus continues to focus on creating magic for its customers with one-of-a-kind experiences and products. This opportunity is both innovative and exciting for Neiman Marcus and Hypebeast – it’s allowed us to reimagine what the future of e-commerce looks like while bringing the best of both worlds together and offering access to our top luxury brands who specifically created exclusive shoe styles for our customers. – Lana Todorovich, President and Chief Merchandising Officer, Neiman Marcus
The eleven pairs of sneakers are set to be released exclusively on neimanmarcus.com and selected stores. Select styles will be available at all 37 Neiman Marcus stores.